Press Release

FIYTA: 3D- Time Collection

FIYTA, which means “Flying high in sky” in Chinese, was registered in 1987, when there were only a few watch brands in China. Thanks to its international foresight and marketing strategy, it soon became one of the key players in the watch market of China in 1990s.

FIYTA Holdings Ltd., owner of the brand, was established on Dec.23, 1987 in Shenzhen, the first reform and opening city in mainland China with FIYTA brand watch as its main product in retail market. The company has been focusing on timepiece industry by setting up its vertical integration platforms such as R&D, design, manufacturing, retail sales and marketing etc. Now it has successfully developed the watch brand “FIYTA” and the Luxury Watch Retail Channel brand “HARMONY”.

From the year 2003, China’s achievements in the space program has aroused great interest in the world. FIYTA, since then, has been providing the professional space watches for the astronauts. As a new producer of the sophisticated watches used in special environment, the company and the brand, were both known little by little in the world timepiece industry.

Fiyta is displaying a unique watch: The 3D- Time Collection at the Doha watch and Jewelry exhibition.



A function innovation breaks through the traditional way of reading time which can be read from not only the front of the watch, but also the inclined side. As you can read time comfortably from the side without flipping wrist while driving which make this watch so different and unique. However, the distinctive feature did not make the watch weird. The appearance is acceptable for the customer with its 45mm diameter and 13.9mm thickness case, and its strong style and nice humane care. It is an industrial design artwork combines the function and the sense of future and technology.

3D – Time collection Features:

  • Innovation way to display the time.
  • Winner Red dot Design Award 2014.
  • Automatic movement
  • 45 mm Stainless Steel Case
  • Cambered polycarbonate glass
  • Water Resistant to 3 ATM
  • Limited Edition 1000 pieces