Vision & Mission

MSS Vision

“To be the Leading Life Style Fashion Watch retailer in Qatar.”

MSS Mission

To build long term partnerships with our suppliers, founded on trust, generating mutual growth and success through our commitment:

  • To achieve our vision through providing our customers with a comprehensive variety of quality life style fashion watches, accessories and jewellery coupled with professional services that exceed their expectations.
  • To partner with our suppliers to provide innovative, timely and a mutually profitable product mix for our customers.
  • To employ dedicated, well trained people and to provide them with a safe workplace that embraces integrity and teamwork resulting in a highly competent and motivated workforce.
  • To be proactive, to change and to continuously improve to anticipate market trends.
  • To translate all of our activities into added value for our stakeholders.

PRIDE Core Values


Pride means many things to us at MSS. It’s in everything we do and it shows. It’s in our proud heritage, our premium products and our ongoing support to our customers. Our PRIDE values of passion, respect, integrity, dedication and excellence guide the actions of our partners and employees as they strive to deliver life style fashion products for the satisfaction of our customers.

Dedicated to Excellence, Delivered with PRIDE.